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Right hand side ads – nine months later

Right hand side ads – nine months later

All the way back in February, Google rolled out the culmination of a 6 year test to their ad layout – bringing their desktop search results page in line with the mobile experience. Included in this overhaul was the removal of adverts from the right hand side of...
How Penguin 4.0 affected our clients

How Penguin 4.0 affected our clients

A little over 6 weeks ago, Google finally announced that they had updated Penguin to its newest form – Penguin 4.0. While the last update to Penguin, all the way back in 2014, only affected less than 1% of UK/US queries, this new iteration of Penguin has rolled out...
Google’s Possum Update

Google’s Possum Update

At the start of September, many SEOs started to notice not one, but two large algorithmic updates. For those of us that were keeping an eye on the rumblings in the SEO community, we started to suspect that it was the result of Penguin 4.0 rolling out. Others starting...